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This site had the following in the web site, "We sell beautiful, unique Swedish rag rugs trasmatta." We noticed that the web page stated " We sell beautiful, vintage and antique Swedish rag rugs." It also stated " The rugs, sourced from rural Sweden, come in a variety of patterns and colourways. No two rugs are the same, each rug is unique. Woven on traditional floor looms, the rugs are highly sought after and increasingly rare and are a product of the world famous design traditions of Scandinavia." The header had rug as the highest ranking keyword. It was followed by rugs, rag rugs, and Swedish rag rugs which isn't as ranked as highly as rug. The next words the site uses is Northern House. Scotland was also included and could not be seen by search crawlers.